15 Aug 2024
New Home Sales Rebound in July 2024: OCR Leads with Kassia and Sora
Property Insight

In July 2024, the new home sales market in Singapore saw a significant recovery, with 571 units sold, excluding Executive Condominiums (ECs), marking a sharp increase from the 228 units sold in June. This growth is the highest since March 2024 when 718 units were sold. Despite this rebound, the year-on-year comparison shows a 59.6% moderation compared to July 2023, indicating a moderation in the market.

The surge in sales was primarily driven by the Outside Central Region (OCR), which accounted for 77.8% of the total units sold. The OCR's strong performance was largely due to new launches such as Kassia and Sora, which together made up 45% of the total sales. Kassia, with 154 units sold at a median price of $2,049 per square foot (psf), emerged as the best-selling project. Its freehold status and strategic location contributed to its popularity among buyers. Sora followed closely with 103 units sold at a median price of $2,152 psf, benefiting from its proximity to the rapidly developing Jurong Lake District.

In contrast, the Rest of Central Region (RCR) and Core Central Region (CCR) accounted for 18.6% and 3.7% of sales, respectively. This distribution highlights the OCR's dominance in the market, driven by its more affordable pricing and the appeal of new launches.

A notable trend in July was the increase in sales of freehold properties, with 184 units sold, the highest since May 2023. This surge was largely attributed to the launch of Kassia, reflecting buyers' strong interest in rare freehold properties.

Additionally, there was a significant rise in purchases by Singapore Permanent Residents (PRs), with 67 units sold, marking the highest level since November 2023. This increase is likely driven by the growth in the PR population and continued confidence in Singapore's economic stability.

Looking ahead, a temporary dip in sales is expected in August due to the Hungry Ghost Festival, a period traditionally associated with cautious buyer behavior. Some developers may also delay new launches during this time for auspicious reasons. However, the market is expected to regain momentum with upcoming launches such as Emerald of Katong, The Chuan Park, One Sophia, and Aurea. These developments are anticipated to attract strong interest due to their desirable locations and competitive pricing, potentially driving robust sales in the coming months.

Click here for the full report 

Prepared By:

Mohan Sandrasegeran

Head of Research & Data Analytics

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Property Insight
16 Feb 2026
Developer Sales for January 2026 Rebound to Strongest Level Since October

Singapore’s private residential market began 2026 on a firm footing, with developer sales staging a decisive rebound from the seasonal moderation observed in December. According to URA data compiled by SRI Research, new home sales excluding Executive Condominiums rose to 466 units in January, up from 197 units in December. When ECs are included, total developer sales climbed to 990 units, compared with 234 units in the preceding month.

January marked the strongest monthly performance since October, reflecting renewed buyer activity supported by a coordinated wave of new launches. A total of 1,534 units were introduced to the market across segments, providing fresh supply and helping to catalyse transactions at the start of the year. The rebound was largely anchored by three key launches: Coastal Cabana in the EC segment, Newport Residences in the Core Central Region, and Narra Residences in the Outside Central Region.

The OCR accounted for the majority of transactions, contributing 71 percent of total developer sales including ECs. This was primarily driven by Coastal Cabana and Narra Residences, both of which cater to owner occupiers and HDB upgraders seeking relatively accessible price points. Coastal Cabana emerged as the top selling project in January, moving 504 units at a median price of $1,790 $psf. The strong take up underscores resilient demand in the EC segment, where buyers continue to view ECs as an attractive pathway into private housing.

Narra Residences recorded 122 units sold at a median price of $2,148 $psf, reflecting sustained demand for well priced OCR projects that offer a balance of affordability and lifestyle appeal. Together, these developments reinforced the role of mass market and EC launches in anchoring overall transaction volumes.

In the CCR, Newport Residences achieved a solid opening performance, with 132 units sold at a median price of $3,070 $psf. As the first CCR launch of the year, its performance signals a gradual stabilisation in prime segment sentiment. Buyers in this segment remain selective and tend to focus on well-located developments with strong connectivity and long term liveability attributes. The RCR contributed 12 percent of January sales, reflecting steady interest in city fringe projects where buyers continue to weigh affordability alongside accessibility.

Overall, January’s performance demonstrates that the market remains responsive to well positioned launches across segments. While transaction volumes may fluctuate month to month due to seasonality, underlying demand fundamentals remain constructive as 2026 progresses.

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here

for the full report: 

  

  

Prepared By: 

Mohan Sandrasegeran 

Head of Research & Data Analytics 

  

  

Email:

mohan@sri.com.sg

  

Property Insight
13 Feb 2026
Budget 2026 Analysis: What It Means for Singapore’s Property Market

Singapore Budget 2026 is delivered against a backdrop of heightened global uncertainty, including geopolitical tensions and financial market fragility. Despite these external headwinds, Singapore’s macroeconomic outlook remains steady, with GDP growth projected at 2% to 4% and inflation expected to moderate to 1% to 2%. These forecasts reflect a stable economic environment that supports business confidence and household resilience. The Budget reinforces Singapore’s long-term strategy of anchoring high value industry clusters, investing in research and innovation, and strengthening structural competitiveness. Together, these measures provide a firm foundation for the property market across residential, industrial and commercial segments.

On the industrial front, the Government’s continued emphasis on anchoring high value industry clusters such as advanced semiconductor packaging, aerospace and biomedical sciences carries direct implications for space demand. These sectors require high specification facilities including cleanrooms, advanced manufacturing space and research laboratories. 

A key highlight of Budget 2026 is the strengthening of One North as Singapore’s AI and innovation nucleus. The development of a larger AI park and the launch of national AI Missions across advanced manufacturing, connectivity, finance and healthcare signal a coordinated push to embed artificial intelligence across core economic sectors. 

Within this evolving ecosystem, the upcoming Hudson Place Residences at Media Circle Parcel A is well positioned to benefit from One North’s continued expansion. Its proximity to research facilities, transport infrastructure, educational institutions and business parks situates it within a live work environment anchored by structural economic transformation rather than short term cyclical drivers.

Finally, Budget 2026 introduces broad based cost of living support across all HDB flat types, including cash payouts, GST Vouchers, MediSave and CPF top ups, CDC Vouchers, U Save rebates and S and CC rebates. These measures cushion household expenses, strengthen balance sheets and reinforce affordability within the housing ecosystem.

Overall, Budget 2026 signals policy continuity, economic resilience and calibrated growth. For the property market, the combination of structural economic transformation, disciplined supply management and household support measures points toward a stable and sustainable trajectory in 2026 and beyond.

Click

here

for the full report:

Prepared By:

Mohan Sandrasegeran

Head of Research & Data Analytics

Email: mohan@sri.com.sg

Property Insight
11 Feb 2026
What Lies Ahead for Singapore Rental Market in 2026

The Singapore rental property market has entered a more stable and balanced phase heading into 2026, following a period of sharp adjustment in earlier years. Data from 2025 points to a market that remains fundamentally resilient, underpinned by genuine housing demand rather than speculative pressures. Total non-landed rental transactions rose by 3.8% year on year to 84,622 units, reflecting sustained leasing activity even as rental growth moderated and conditions normalised.

Leasing momentum in 2025 was broad based across all market segments. The Core Central Region recorded the strongest growth, with rental transactions increasing by 5.7% to 25,532 units. This reflects a gradual return of depth in the prime rental segment, supported by expatriates, senior professionals, and corporate tenants who continue to prioritise centrality, connectivity, and proximity to employment nodes. 

At the project level, rental demand in 2025 remained concentrated within large scale, well located developments across all regions. In the CCR, projects such as The Sail @ Marina Bay, D’Leedon, and Marina One Residences continued to anchor leasing activity due to their proximity to employment hubs and transport infrastructure. In the RCR, Normanton Park emerged as the top performing project by rental transactions following its recent completion, highlighting strong tenant acceptance for large, amenity rich city fringe developments. In the OCR, rental demand was more evenly distributed across multiple projects, reflecting tenant preferences for affordability and convenience rather than concentration in a single dominant development.

Overall, the rental market in 2026 is likely to be characterised by stability rather than acceleration, supported by steady employment conditions, population stability, and a more balanced supply environment.

 

Click

here

for the full report:  

 Prepared By: 

Mohan Sandrasegeran 

Head of Research & Data Analytics 

  

  

Email:

mohan@sri.com.sg

  

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