21 Feb 2024
Monthly Developer Sales Insights – Jan 2024
Property Insight

In January 2024, the Singaporean real estate market experienced a significant resurgence in new home sales, with developers successfully selling a total of 281 units, excluding ExecutiveCondominiums (ECs), marking a substantial month-on-month increase of 108.1% from the 135 units sold in December 2023. This uptick in sales volume is particularly noteworthy as it signals a robust start to the year, reflecting a heightened interest from buyers and investors in the market.

The inclusion of EC sales further amplifies this growth, with total sales soaring to 588 units inJanuary, a sharp rise from the 152 units (including ECs) sold in the previous month. This surge in sales volume can be attributed primarily to the launch of new residential projects, namely Lumina Grand,Hillhaven, and The Arcady at Boon Keng. These projects, capturing 65.0% of the total sales (includingECs) in January, have significantly contributed to the renewed vigor in the market.

A closer look at the sales distribution across different regions reveals that the Rest of Central Region(RCR) witnessed a remarkable year-on-year increase in new home sales, with a 133.3% rise. The sales in this segment grew from 48 units in January 2023 to 112 units in January 2024. This surge is largely due to the appeal of new launches in the RCR, including The Arcady at Boon Keng, The Landmark,Pinetree Hill, The Continuum, The Reserve Residences, and Grand Dunman, which have drawn considerable attention from the buying and investing public.

Among the new launches, Lumina Grand stood out, selling 271 units and leading the pack. This,together with the performance of other developments such as Hillhaven and The Arcady at BoonKeng, signals a robust demand for new residential spaces. Hillhaven topped the charts in the non-landed development category with 64 units sold at a median price of $2,065 per square foot, whileThe Arcady at Boon Keng saw 47 units sold at $2,574 per square foot. Additionally, the luxury market showed its strength with a penthouse at WattenHouse fetching $12.2 million, or $3,576 per square foot.

Looking ahead, a temporary slowdown in sales is anticipated in February, attributed to the ChineseNew Year festivities. However, the market is expected to regain its momentum with the launch of upcoming projects like Lentoria, The Hillshore, Lentor Mansion, and Marina View Residences. Thisprojection underscores the dynamic nature of the real estate market and its resilience in the face of seasonal adjustments.

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Prepared By:
Mohan Sandrasegeran
Head of Research & Data Analytics

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15 Sep 2025
Singapore New Home Sales Cross 2,000 Units in August 2025, Driven by Strong Launches

The private residential market registered a strong performance in August 2025, marking the second consecutive month of growth in new home sales. Developers transacted 2,142 units excluding Executive Condominiums (ECs), a significant jump from the 940 units sold in July. Including ECs, the total reached 2,338 units. This is the first time since November 2024 that monthly developer sales have surpassed the 2,000-unit threshold.

This outcome is especially notable given that August is traditionally a quieter month for property transactions due to the Hungry Ghost Festival. Developers responded strategically by bringing projects to market earlier, capitalising on demand before the slowdown. This timing enabled them to sustain momentum despite the seasonal lull.

The strong results were underpinned by several high-profile launches. Five projects—Springleaf Residence, River Green, Promenade Peak, Canberra Crescent Residences, and Artisan 8—accounted for 88.4% of total developer sales in August, underscoring the pivotal role of large launches in driving activity. In contrast, all other projects combined contributed just 11.6%, highlighting the extent to which buyer attention was concentrated on fresh supply.

Springleaf Residence emerged as the top performer with 884 units sold at a median price of $2,166 psf. Over 92% of its units were snapped up during its launch weekend, led by strong demand for two- and three-bedroom units. The project benefitted from limited competing supply in its vicinity, as the next GLS tenders in Upper Thomson and Lentor were not scheduled to launch until later in the year. Its compelling entry pricing and attractive location helped draw both owner-occupiers and investors.

Cumulatively, the market in 2025 has significantly outpaced the previous year. From January to August 2025, developers sold 7,669 units, already exceeding the full-year total of 6,469 units in 2024. This turnaround reflects improved buyer sentiment, the return of larger-scale launches, and stronger participation across both suburban and central locations.

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for the full report 

Prepared By:

Mohan Sandrasegeran

Head of Research & Data Analytics

Email: research@sri.com.sg

Property Insight
11 Sep 2025
Chencharu Close GLS Tender Hits $980 psf ppr, Sembawang Road EC tops bid at $692 psf ppr

Two significant land parcels Chencharu Close (mixed-use) and Sembawang Road (Executive Condominium, EC) both of which drew developer interest and signalled continued confidence in Singapore’s residential market despite current cooling measures.

For Chencharu Close, the top bid of $1.01 billion ($980 psf ppr) came from Evia Real Estate, Gamuda Singapore, and H108 Pte. Ltd., outpacing the second-highest offer by nearly 20%. The consortium, having previously collaborated on OLA and Gem Residences, is experienced in delivering large-scale residential projects. This site, envisioned as a mixed-use development with residential units, commercial space, a bus interchange, and a hawker centre, will be the first of its kind in the Chencharu Estate. The strategic location near Khatib MRT enhances accessibility and is expected to draw steady residential and retail demand.

Meanwhile, the EC site at Sembawang Road was awarded to Oriental Pacific Development (JBE Holdings) at $197.8 million ($692 psf ppr). This represents one of the lowest land bid prices for ECs in recent years, yet the competition remained healthy with four bids received, broadly in line with the average participation rate for EC parcels. JBE Holdings is experienced in the EC segment, having delivered Piermont Grand previously, and their return to the market signals sustained confidence in the hybrid public-private housing model.

The Sembawang Road site is expected to yield about 265 units. Its location near Canberra MRT station, Canberra Plaza, schools, and parks ensures strong appeal among upgraders and young families. 

Click

here

for the full report 

Prepared By:

Mohan Sandrasegeran

Head of Research & Data Analytics

Email: research@sri.com.sg