Developers sold 401 units (excluding ECs) in September, a strong rebound from the 211 units in August, reflecting a significant 90.0% month-on-month increase. This surge signals renewed market activity and growing buyer confidence. The strong performance can largely be attributed to the end of the Hungry Ghost Festival. The post-festival period often sees a revival in sentiment, allowing developers to capitalize on renewed interest. Strategic project launches, such as 8@BT, further benefited from this revival, tapping into pent-up demand.

On a year-on-year basis, new home sales saw an 84.8% rise, with 217 units sold in September 2023. This growth reflects a broader positive trend, with developers launching new projects to meet the resurgent demand from buyers confident in long-term real estate investments.

Best-Selling Projects in September

The project 8@BT led the list with 83 units sold at a median price of $2,727 psf, thriving in September’s sales. Pinetree Hill followed with 72 units sold at $2,501 psf. Other notable projects included Hillhaven, Tembusu Grand, and Hillock Green, indicating a strong preference for the Rest of Central Region (RCR) and Outside Central Region (OCR).

Local Buyers Lead at 8@BT

The transaction data for 8@BT reveals a strong preference among local buyers. Out of the 83 units sold, 76 units were bought by Singaporean buyers, representing 91.6% of total sales. Singapore Permanent Residents (PRs) accounted for 6 units, making up 7.2%, while foreigners represented only 1.2%.

Rest of Central Region Tops Sales in September

The Rest of Central Region (RCR) led with 55.1% of total units sold, reflecting strong buyer interest in areas balancing centrality and affordability. Best-selling projects like 8@BT and Pinetree Hill, both located in the RCR, performed well. The Outside Central Region (OCR) followed with 41.1%, driven by suburban projects like Hillhaven and Hillock Green, which offered affordability and liveability. The Core Central Region (CCR) accounted for only 3.7% of sales, likely due to fewer launches during the month. Typically catering to luxury buyers, CCR projects saw limited activity compared to other regions.

Highest Transacted Price in September

The highest transacted condominium sale in September took place at 32 Gilstead in the prime district of Novena, with a 4-bedroom unit sold for $14.6 million. The spacious unit, covering 4,209 sq ft, fetched a price of $3,480 psf, underscoring the demand for luxury properties. The buyer was a Singapore Permanent Resident (PR), reflecting the appeal of such properties to high-net-worth individuals.

Positive Rebound Expected

The positive momentum seen in September is expected to continue, driven by upcoming launches such as Norwood Grand and Meyer Blue in October. Additionally, the launch of Union Square Residences in November is anticipated to reinvigorate the market, marking a shift after quieter months. The influx of new launches, coupled with a recent interest rate cut by the US Federal Reserve, is expected to accelerate the recovery in the new home sales segment.

With favorable conditions, the new home sales market is well-positioned for a strong finish to the year, attracting significant interest from homebuyers.

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Prepared By: 

Mohan Sandrasegeran 

Head of Research & Data Analytics