20 May 2024
GLS commentary on Tender Result for Holland Drive
Property Insight

 The GLS commentary on the tender result for the Holland Drive land parcel provides a comprehensive analysis of the market dynamics and potential development prospects in this high-demand area of the Core Central Region (CCR). 

 

Key Points from the Report:

 

Tender Overview:

 

The highest bid for the Holland Drive site was $805.4
million by Holly Development Pte. Ltd., translating to $1,285 psf per plot ratio (PPR). This was followed by Intrepid Investments and Hong Realty at $765.3 million ($1,221 psf PPR), and Japura Development at $632.0 million ($1,008 psf PPR). The bids indicate cautious optimism among developers towards the CCR segment. 

 

Location and Accessibility:

 

The site is advantageously located near the Holland Village
MRT station, providing excellent connectivity to the Circle Line. This proximity enhances the appeal of the site, promising convenience and accessibility to future residents. 

 

Demand and Development Potential:

 

The parcel has a maximum gross floor area of 626,723 square feet, potentially accommodating around 680 residential units. The area's appeal is boosted by nearby developments such as One Holland Village Residences, which sold out after its launch in 2019, indicating strong market demand. 

 

Neighborhood and Amenities:

 

Holland Drive is near significant business nodes like
Biopolis and Metropolis, key hubs for biotechnology and research, which could attract professionals from these sectors. The location is also surrounded by robust retail amenities like The Star Vista and Rochester Mall, enhancing
lifestyle and convenience for potential residents. 

 

 

Unique Selling Points:

 

The vibrant lifestyle enclave of Holland Village, known for
its lively nightlife and eclectic mix of dining and shopping options, adds a significant lifestyle appeal to the area. This aspect is particularly attractive to young professionals and families alike. 

 

Educational Institutions:

 

The vicinity is home to reputable schools such as Fairfield Methodist Primary School, Henry Park Primary School, and Anglo-Chinese School (Independent), increasing its family-friendly appeal. The planned opening of ACS (International) Elementary near Holland Village in 2026 further boosts this
attribute. 

 

Market Projections:

 

Given the historical performance of new launches in the
Holland area, such as One-North Eden and Blossoms By The Park, which have shown strong sales, the Holland Drive parcel is expected to be highly sought after.

The projected launch prices for properties on this land parcel are anticipated to range from $2,800 psf to $3,200 psf, aligning with current market conditions and ensuring competitive positioning. 

 

Conclusion:

 

The Holland Drive land parcel presents a multifaceted
opportunity for development in a well-established and highly desirable neighborhood. Its strategic location combined with the vibrant cultural and lifestyle offerings of Holland Village positions it as a potentially successful residential project that could attract a diverse range of buyers and renters.

Developers bidding on this site are likely poised to capitalize on the sustained demand and limited new unit availability in this sought-after area. 

 

Click here for the full report  

Prepared By: 

Mohan Sandrasegeran 

Head of Research & Data Analytics  

You may also like

Property Insight
26 Oct 2026
HDB Resale Transactions Rise 19.5% in 3Q2026 as Prices Continue to Stabilize

Singapore's HDB resale market recorded stronger transaction activity in 3Q2026, with 7,645 resale flats changing hands, representing a 19.5% increase from the 6,396 transactions in the preceding quarter. This marked the highest quarterly resale transaction volume since 3Q2024, when 8,142 transactions were registered. On a yearly basis, resale transactions increased by approximately 5.9%.

The stronger activity suggests that underlying demand for HDB resale flats remains relatively healthy despite a more measured pricing environment.

One contributing factor could be the absence of a Build To Order (BTO) sales exercise during the quarter, encouraging some prospective buyers to explore resale options. The growing pipeline of flats reaching their Minimum Occupation Period (MOP) is also expected to progressively expand resale housing availability, providing buyers with greater choice across locations, flat types and price points.

HDB resale prices moderated by 0.1% quarter on quarter in 3Q2026, marking the third consecutive quarter of price adjustments.

Cumulatively, resale prices declined by 0.5% over the first nine months of 2026, compared with a 2.9% increase over the corresponding period in 2025. This represented the weakest first nine month performance since 2018.

The moderation suggests that the resale market is gradually transitioning towards a more balanced environment following several years of sustained price appreciation.

Importantly, stronger transaction activity alongside moderating prices indicates that buyer interest remains relatively healthy, supported by improving housing availability and more measured price expectations.

Click

here

for the full report:

Prepared By:

Mohan Sandrasegeran

Head of Research & Data Analytics

Email: mohan@sri.com.sg

Property Insight
26 Oct 2026
Private Property Market Remains Resilient in 3Q2026 as Prices Rise 1.4%

Singapore's private residential market continued to demonstrate resilience in 3Q2026, with stronger price growth and relatively stable resale activity, despite a more measured pace of new home sales. The moderation in primary market transactions was largely attributable to a quieter new launch calendar rather than a fundamental weakening in underlying buyer demand.

Developers sold 1,183 new private residential units (excluding executive condominiums) in 3Q2026, compared to 2,141 units in the preceding quarter.

A total of 1,140 new private residential units were launched during the quarter, representing a 36.1% decline from 1,783 units in 2Q2026. This marked the lowest quarterly launch volume since 2Q2024. The quieter launch environment was influenced by the Hungry Ghost Festival and September school holidays, with some prospective buyers potentially deferring purchasing decisions in anticipation of upcoming developments.

Despite fewer launches, newly introduced projects continued to attract buyer interest. Lentor Gardens Residences emerged as the bestselling development with 304 transactions, followed by Dunearn House with 237 units. Together with Amberwood at Holland, these three projects accounted for approximately 47.8% of quarterly new home sales.

The private residential resale market recorded 3,801 transactions in 3Q2026, marginally below the 3,813 transactions in 2Q2026. The Outside Central Region (OCR) remained the largest contributor, accounting for approximately 52.4% of resale transactions. Both the OCR and Rest of Central Region (RCR) registered marginal increases in transaction volumes, collectively representing 82.2% of total resale activity.

This reflects continued demand for resale properties, particularly among owner occupiers, HDB upgraders and households seeking to right size their housing needs.

Private residential prices increased by 1.4% quarter on quarter in 3Q2026, compared to 0.5% in the preceding quarter, marking the strongest quarterly increase recorded so far in 2026. Cumulatively, prices increased by 2.8% over the first nine months of 2026, marginally exceeding the 2.7% growth recorded during the corresponding period in 2025.

Notably, homes priced between S$2 million and below S$5 million accounted for 68.2% of new private home transactions, compared to 49.2% in 2Q2026. This shift reflects the composition of available housing options and continued demand for properties offering desirable locations, sizes and overall value.

Click

here

for the full report:

Prepared By:

Mohan Sandrasegeran

Head of Research & Data Analytics

Email: mohan@sri.com.sg

Property Insight
16 Oct 2026
New Home Sales Rebound 93.5% in September 2026

Singapore's new private residential market recorded a recovery in September 2026, with developers selling 296 units excluding Executive Condominiums (ECs), representing a 93.5% increase from the 153 units sold in August. Sales were also 16.1% higher than the 255 units recorded in September 2025.

The improvement followed a relatively quiet August, when market activity was affected by the absence of major new launches and the Hungry Ghost Festival. Despite limited fresh project inventory in September, transactions improved across all three market segments, reflecting continued buyer interest.

The Rest of Central Region (RCR) accounted for the largest share of developer sales, with 131 units sold, representing 44.3% of the total. The Outside Central Region (OCR) followed closely with 125 units, or 42.2%, while the Core Central Region (CCR) contributed 40 units, equivalent to 13.5%.

Collectively, the RCR and OCR accounted for 86.5% of new private home sales, highlighting the continued importance of these two market segments in supporting transaction activity.

Terra Hill emerged as September's bestselling development, recording 32 transactions at a median price of $2,209 psf. This was followed by The Sen with 25 units sold at $2,386 psf.

Newly launched Amberwood at Holland recorded 24 sales at a median price of $3,021 psf, despite only a portion of its units being released during its initial launch.

Other developments, including Lentor Gardens Residences and Dunearn House, continued to register transactions following their July launches, demonstrating that buyer interest extended beyond initial launch weekends.

The anticipated improvement in fourth quarter activity should provide a more positive conclusion to the year, reinforcing the importance of project availability, location and pricing in shaping buyer demand.

Click

here

for the full report:

Prepared By:

Mohan Sandrasegeran

Head of Research & Data Analytics

Email: mohan@sri.com.sg

Mask group
Singapore Realtors Inc

CEA License No. L3010738A

1 Kim Seng Promenade #17-10/12

Great World City, West Tower

Singapore 237994

+65 6958 5000

admin@sri.com.sg

For Home Owners

Buy
Sell
Rent
New Launch
Commission Guidelines

For Corporate

Property Management
Local Project Marketing
Capital Markets
Auction
International Project Marketing

For Agents

Why Join SRI?
Culture and Community
Technology & Tools
Mentorship
Training

Company

About
Team
Technology
Agent Reviews
Contact

© 2026 SRI Pte Ltd • Privacy Policy & Data Protection • Terms of Service

Follow us on
iconiconiconiconicon