20 May 2024
GLS commentary on Tender Result for Holland Drive
Property Insight

 The GLS commentary on the tender result for the Holland Drive land parcel provides a comprehensive analysis of the market dynamics and potential development prospects in this high-demand area of the Core Central Region (CCR). 

 

Key Points from the Report:

 

Tender Overview:

 

The highest bid for the Holland Drive site was $805.4
million by Holly Development Pte. Ltd., translating to $1,285 psf per plot ratio (PPR). This was followed by Intrepid Investments and Hong Realty at $765.3 million ($1,221 psf PPR), and Japura Development at $632.0 million ($1,008 psf PPR). The bids indicate cautious optimism among developers towards the CCR segment. 

 

Location and Accessibility:

 

The site is advantageously located near the Holland Village
MRT station, providing excellent connectivity to the Circle Line. This proximity enhances the appeal of the site, promising convenience and accessibility to future residents. 

 

Demand and Development Potential:

 

The parcel has a maximum gross floor area of 626,723 square feet, potentially accommodating around 680 residential units. The area's appeal is boosted by nearby developments such as One Holland Village Residences, which sold out after its launch in 2019, indicating strong market demand. 

 

Neighborhood and Amenities:

 

Holland Drive is near significant business nodes like
Biopolis and Metropolis, key hubs for biotechnology and research, which could attract professionals from these sectors. The location is also surrounded by robust retail amenities like The Star Vista and Rochester Mall, enhancing
lifestyle and convenience for potential residents. 

 

 

Unique Selling Points:

 

The vibrant lifestyle enclave of Holland Village, known for
its lively nightlife and eclectic mix of dining and shopping options, adds a significant lifestyle appeal to the area. This aspect is particularly attractive to young professionals and families alike. 

 

Educational Institutions:

 

The vicinity is home to reputable schools such as Fairfield Methodist Primary School, Henry Park Primary School, and Anglo-Chinese School (Independent), increasing its family-friendly appeal. The planned opening of ACS (International) Elementary near Holland Village in 2026 further boosts this
attribute. 

 

Market Projections:

 

Given the historical performance of new launches in the
Holland area, such as One-North Eden and Blossoms By The Park, which have shown strong sales, the Holland Drive parcel is expected to be highly sought after.

The projected launch prices for properties on this land parcel are anticipated to range from $2,800 psf to $3,200 psf, aligning with current market conditions and ensuring competitive positioning. 

 

Conclusion:

 

The Holland Drive land parcel presents a multifaceted
opportunity for development in a well-established and highly desirable neighborhood. Its strategic location combined with the vibrant cultural and lifestyle offerings of Holland Village positions it as a potentially successful residential project that could attract a diverse range of buyers and renters.

Developers bidding on this site are likely poised to capitalize on the sustained demand and limited new unit availability in this sought-after area. 

 

Click here for the full report  

Prepared By: 

Mohan Sandrasegeran 

Head of Research & Data Analytics  

You may also like

Property Insight
01 Oct 2024
Singapore Property Market Overview 3Q2024: Flash Estimates for HDB and Private Sectors

The 3Q2024 URA and HDB Flash Estimates highlight key trends in Singapore’s real estate market during the third quarter of 2024. The private residential property index recorded a moderation of -1.1% in 3Q2024, contrasting with a 0.9% increase in 2Q2024. For the first nine months of 2024, prices moderated by 1.1%, a stark contrast to the 3.9% growth in the same period in 2023. This moderation was influenced by several factors, including the Hungry Ghost Festival, September school holidays, and limited new launches. Additionally, fewer high-value transactions (especially those priced above $10 million) likely contributed to the slower price growth.

Despite these challenges, the new launch market remained resilient. New home sales in 3Q2024 are expected to reach 1,072 units, a 47.9% quarter-on-quarter growth. The bulk of this growth was driven by the Outside Central Region (OCR), where sales jumped by 65.0%. This strong performance reflects buyer preference for more affordable housing options in areas outside the city center. In contrast, the Core Central Region (CCR) saw a 33.3% decline in sales due to fewer launches.

As buyers anticipate interest rate cuts from the US Federal Reserve, market sentiment may improve. The reduction in borrowing costs could lead to a resurgence in demand, particularly for upcoming projects like Norwood Grand and Meyer Blue. These projects are strategically positioned to benefit from renewed market activity.

The HDB resale market continued to show robust growth. Flash estimates indicate a 2.5% rise in resale prices for 3Q2024, slightly higher than the 2.3% increase seen in the previous quarter. Over the first nine months of 2024, HDB resale prices have risen by 6.8%, compared to 3.8% during the same period in 2023. Larger flat types, particularly 4-room and 5-room units, and newer flats (with leases starting from 2013) have driven this growth. These newer flats saw price increases of 3.7% between 2Q2024 and 3Q2024, reflecting their continued popularity among buyers.

A significant rise in million-dollar HDB transactions was also noted, with approximately 331 such deals in 3Q2024, up from 236 in 2Q2024. However, the impact of the cooling measures introduced in August 2024, including the reduction of the Loan-to-Value limit for HDB loans, is not yet reflected in these figures. The full effects of these policies are expected to become evident in late 4Q2024 or beyond.

As the market approaches the final quarter of 2024, the outlook for both the private and HDB resale markets remains cautiously optimistic. While demand for larger and newer flats continues to support price growth, buyers are encouraged to exercise prudence, considering long-term affordability and the evolving market landscape

Click

here

for the full report 

   

Prepared By: 

Mohan Sandrasegeran 

Head of Research & Data Analytics  

Property Insight
20 Sep 2024
September 2024 GLS Tender Review: Tampines Street 94 & Media Circle Analysis

The September 2024 GLS (Government Land Sales) commentary outlines the tender results for two key sites: Tampines Street 94 and Media Circle.

Tampines Street 94

:

This site, zoned for mixed-use residential and commercial development, attracted six bids. The top bid came from a joint venture between Hoi Hup Realty Pte Ltd and Sunway Developments Pte Ltd, offering $668.3 million (equivalent to $1,004 per square foot per plot ratio (psf ppr)). The second-highest bid by Sing Holdings Residential Pte. Ltd. was just 1.9% lower at $655.6 million ($985 psf ppr), highlighting competitive bidding despite a cautious market.

The keen interest in this site demonstrates continued demand for strategically located mixed-use parcels, offering both residential and commercial potential. The proximity to amenities and the Tampines West MRT station enhances its appeal. Recent mixed-use projects, like J’den, which saw over 80% of units sold at launch, indicate strong market demand. The upcoming Executive Condominium (EC) at Tampines Street 95 is expected to further increase foot traffic and commercial viability for the development, making it an attractive proposition for developers and investors alike.

The Tampines Street 94 development also benefits from its location within a residential area dense with HDB blocks, ensuring a ready customer base for its commercial offerings. Situated near educational institutions like Temasek Polytechnic, St. Hilda’s Secondary School, and others, the site is ideal for families. Given the market conditions, the expected launch price is projected to range between $2,200 to $2,300 psf, aligned with the Outside Central Region (OCR) median price of $2,107 psf as of Q2 2024. This site’s launch could be influenced by the earlier-launched Tampines Avenue 11 project, potentially setting price expectations for buyers.

Media Circle

:

This site, located within the one-north Mediapolis precinct, was tendered for residential use (specifically for long-stay serviced apartments) with commercial space on the first storey. It attracted only one bid, submitted by Frasers Property in collaboration with Padawan MC Pte Ltd and Empire One North Property Pte Ltd, for $120.1 million ($461 psf ppr).

Frasers Property, known for its experience in serviced apartments, sees potential in the site's strategic location, close to media and technology job hubs within the vibrant Mediapolis area. This contrasts sharply with the lack of interest in the Upper Thomson Road (Parcel A) site, which also included a serviced apartment component. The one-north area's connectivity and appeal to expatriates and professionals looking for convenience and proximity to work explain the interest in Media Circle.

Click

here

for the full report   

 

Prepared By: 

Mohan Sandrasegeran 

Head of Research & Data Analytics  

Property Insight
16 Sep 2024
August 2024 Developer Sales: OCR Shines Despite Hungry Ghost Festival Dip

In August 2024, developers sold a total of 208 units, excluding Executive Condominiums (ECs), marking a significant month-on-month decline of 63.6% from July's 571 units. This drop in sales aligns with the Hungry Ghost Festival, a period traditionally associated with reduced home-buying activity due to cultural beliefs. The sales volume during this month was the lowest since February 2024, when only 153 units were sold during the Chinese New Year period. Year-on-year, new home sales in August 2024 reflected a 47.2% drop from the 394 units sold in August 2023.

Despite the overall decline, the Outside Central Region (OCR) remained a bright spot, contributing 59.1% of the total sales. Projects such as Hillock Green, Lentor Hills Residences, and Hillhaven were among the key contributors. The Rest of Central Region (RCR) accounted for 31.3% of sales, while the Core Central Region (CCR) made up 9.6%. The OCR's continued strong performance highlights the demand for more affordable housing in non-central locations, attracting a mix of first-time homeowners and upgraders.

Tembusu Grand, located in the RCR, led the sales in August with 30 units sold at a median price of $2,455 per square foot (psf). Its strong performance was supported by the upcoming launch of Emerald of Katong, which boosted the neighborhood's profile. Enhanced connectivity due to new Thomson-East Coast Line stations further improved the attractiveness of the area.

The luxury property market, despite the broader market moderation, demonstrated resilience. The most notable transaction in August was a $14.7 million sale at 32 Gilstead, which was also the highest transacted freehold condominium in the first eight months of 2024. This transaction underscored the continued demand for prime properties among high-net-worth individuals, even during typically quieter periods.

Looking ahead, the market is expected to likely rebound with the conclusion of the Hungry Ghost Festival and several new project launches. Developers are strategically timing these launches to capture demand, and upcoming projects like 8@BT, Norwood Grand, and Meyer Blue are poised to drive interest. Additionally, a potential Federal Reserve rate cut could further ease global interest rates, including those in Singapore, potentially boosting buyer sentiment and market activity.

In conclusion, while August 2024 saw a slowdown in developer sales due to seasonal factors, the OCR and luxury property segments remained resilient. Upcoming launches and favourable economic conditions are expected to bolster the market in the coming months.

Click

here

for the full report  

Prepared By: 

Mohan Sandrasegeran 

Head of Research & Data Analytics  

Mask group
Singapore Realtors Inc

CEA License No. L3010738A

1 Kim Seng Promenade #17-10/12

Great World City, West Tower

Singapore 237994

+65 6958 5000

admin@sri.com.sg

For Home Owners

Buy
Sell
Rent
Search
New Launch
Commission Guidelines

For Corporate

Property Management
Local Project Marketing
Capital Markets
Auction
International Project Marketing

For Agents

Why Join SRI?
Culture and Community
Technology & Tools
Mentorship
Training

Company

About
Team
Technology
Agent Reviews
Insights
Contact

© 2023 SRI Pte Ltd • Privacy Policy & Data Protection

Follow us on
iconiconiconiconicon