17 May 2024
Monthly Developer Sales Insights - Feb 2024
Property Insight

The Monthly Developer Sales report offers insights into the performance of the property market in the month of February, particularly focusing on new home sales and the impact of seasonal variations like the Chinese New Year.

Key Highlights and Developments:

In February 2024, developers sold 149 units (excluding Executive Condominiums, ECs), representing a 47.0% month-on-month decrease from the 281 units sold in January 2024. This decline is attributed to the Chinese New Year festivities, which typically slow down property sales due to fewer major new launches.

Sales Volume:

Only 45 units were launched in February, compared to 417 in January, marking an 89.2% reduction. The limited launches included The Myst (20 Units), 19 Nassim (15 Units), and Watten House (10 Units).

Top Performers:

Lumina Grand was the top-selling development for the second consecutive month, with 16 units sold at a median price of $1,497 per square foot (psf). It also set a new record price for an EC at $1,590 psf.

The Botany at Dairy Farm emerged as the top-selling non-landed development, with 15 units sold at a median price of $2,018 psf.

Terra Hill recorded the highest transaction of the month, selling a 5-bedroom unit for $8.05 million ($2,652 psf), the second-highest price for a new launch freehold condominium in the Queenstown area.

Market Trends:

Historical data suggests a pattern where sales dip during the Chinese New Year period but recover shortly thereafter. For instance, after a sales increase in February 2023 post-January festivities, and a similar uptick in March 2022 following the February celebrations.

Outlook:

An increase in new home sales is anticipated in March, driven by the launch of new developments like Lentoria and Lentor Mansion. The planned staggered TOP dates for projects in the Lentor area aim to gradually increase population density, ensuring infrastructure and community amenities develop in sync with residential growth.

Click here for the full report

Prepared By:

Mohan Sandrasegeran

Head of Research & Data Analytics

You may also like

Property Insight
15 Sep 2025
Singapore New Home Sales Cross 2,000 Units in August 2025, Driven by Strong Launches

The private residential market registered a strong performance in August 2025, marking the second consecutive month of growth in new home sales. Developers transacted 2,142 units excluding Executive Condominiums (ECs), a significant jump from the 940 units sold in July. Including ECs, the total reached 2,338 units. This is the first time since November 2024 that monthly developer sales have surpassed the 2,000-unit threshold.

This outcome is especially notable given that August is traditionally a quieter month for property transactions due to the Hungry Ghost Festival. Developers responded strategically by bringing projects to market earlier, capitalising on demand before the slowdown. This timing enabled them to sustain momentum despite the seasonal lull.

The strong results were underpinned by several high-profile launches. Five projects—Springleaf Residence, River Green, Promenade Peak, Canberra Crescent Residences, and Artisan 8—accounted for 88.4% of total developer sales in August, underscoring the pivotal role of large launches in driving activity. In contrast, all other projects combined contributed just 11.6%, highlighting the extent to which buyer attention was concentrated on fresh supply.

Springleaf Residence emerged as the top performer with 884 units sold at a median price of $2,166 psf. Over 92% of its units were snapped up during its launch weekend, led by strong demand for two- and three-bedroom units. The project benefitted from limited competing supply in its vicinity, as the next GLS tenders in Upper Thomson and Lentor were not scheduled to launch until later in the year. Its compelling entry pricing and attractive location helped draw both owner-occupiers and investors.

Cumulatively, the market in 2025 has significantly outpaced the previous year. From January to August 2025, developers sold 7,669 units, already exceeding the full-year total of 6,469 units in 2024. This turnaround reflects improved buyer sentiment, the return of larger-scale launches, and stronger participation across both suburban and central locations.

Click

here

for the full report 

Prepared By:

Mohan Sandrasegeran

Head of Research & Data Analytics

Email: research@sri.com.sg

Property Insight
11 Sep 2025
Chencharu Close GLS Tender Hits $980 psf ppr, Sembawang Road EC tops bid at $692 psf ppr

Two significant land parcels Chencharu Close (mixed-use) and Sembawang Road (Executive Condominium, EC) both of which drew developer interest and signalled continued confidence in Singapore’s residential market despite current cooling measures.

For Chencharu Close, the top bid of $1.01 billion ($980 psf ppr) came from Evia Real Estate, Gamuda Singapore, and H108 Pte. Ltd., outpacing the second-highest offer by nearly 20%. The consortium, having previously collaborated on OLA and Gem Residences, is experienced in delivering large-scale residential projects. This site, envisioned as a mixed-use development with residential units, commercial space, a bus interchange, and a hawker centre, will be the first of its kind in the Chencharu Estate. The strategic location near Khatib MRT enhances accessibility and is expected to draw steady residential and retail demand.

Meanwhile, the EC site at Sembawang Road was awarded to Oriental Pacific Development (JBE Holdings) at $197.8 million ($692 psf ppr). This represents one of the lowest land bid prices for ECs in recent years, yet the competition remained healthy with four bids received, broadly in line with the average participation rate for EC parcels. JBE Holdings is experienced in the EC segment, having delivered Piermont Grand previously, and their return to the market signals sustained confidence in the hybrid public-private housing model.

The Sembawang Road site is expected to yield about 265 units. Its location near Canberra MRT station, Canberra Plaza, schools, and parks ensures strong appeal among upgraders and young families. 

Click

here

for the full report 

Prepared By:

Mohan Sandrasegeran

Head of Research & Data Analytics

Email: research@sri.com.sg