21 Feb 2024
4Q2023 Quarterly Private Market Trends
Property Insight

The final quarter of 2023 experienced a downturn in Singapore's private property market, with new home sales declining by 43.9% quarter-over-quarter to 1,092 units, contrasting with 1,946 units in the previous quarter. The resale segment also saw a slight decrease, with 2,831 units sold compared to 2,900 in 3Q2023, reflecting a 2.4% decline.

This period's market dynamics were influenced by a limited number of major new launches, with only three primary projects introduced: Hillock Green, J'den, and WattenHouse. This scarcity,coupled with a strategic pullback by developers and the traditional year-end sales slowdown, led to significant reduction in new home sales volume.The best-selling new launch of the quarter wasJ’Den, with 326 units sold, Hillock Green with 124 units sold and Watten House transacting 115 units.These sales figures underline the market's response to new projects despite overall lower activity levels.

An encouraging aspect of the quarter was the decrease in inventory levels of unsold units, especially in the Core Central Region (CCR) and Outside Central Region (OCR), indicating a positive absorption rate and a healthier balance between supply and demand. The inventory of uncompleted unsold units in the CCR dropped from 6,143 to 5,932 units, and in the OCR from 6,134 to 5,928 units,showcasing a robust uptake of properties, likely spurred by high-profile developments.

The Rest of Central Region (RCR) notably outperformed with a 10.9% year-over-year increase in new home sales, totaling 3,031 units in 2023, thanks to several mid-sized and larger projects that resonated well with buyers. This trend highlights the RCR's continued appeal, driven by developments with strategic locations and attractive features.

The overall rental index showed a moderation in growth, easing to 8.7% in 2023 from a significant 29.7% increase in 2022. This change is attributed to the large completion volume of private developments in 2023, with a record-setting 19,968 units (excluding ECs), which helped balance the market dynamics between housing supply and rental demand.

Looking ahead, total new home sales in 2023 reached 6,421 units, a modest decline from 2022, amid property cooling measures, challenging macroeconomic conditions, and high interest rates. The Market Is expected to stabilize in 2024, with sales activities picking up post-Chinese New Year and a series of new project launches anticipated to boost the market. The upcoming completion of private home units and the opening of Stage 4 of the Thomson-East Coast Line are likely to further enhance the property market's appeal and stability in the year ahead.

Click here for the full report

Prepared By:
Mohan Sandrasegeran
Head of Research & Data Analytics

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16 Dec 2025
Hougang Central GLS Attracts Top Bid of $1,179 psf ppr

The tender for the Hougang Avenue 10 / Hougang Central GLS site attracted sustained developer interest despite a more measured bidding environment. The mixed use site, which allows for a residential and commercial development integrated with a bus interchange, drew 3 bidders, reflecting selective yet committed participation for large scale integrated developments. This level of interest mirrors the earlier Chencharu Close tender, suggesting that developers remain focused on quality and strategic positioning rather than volume driven bidding 

The top bid of $1.50 billion was submitted by Horizon Residential Pte. Ltd. under UOL together with Horizon Commercial Trustee Pte. Ltd. under CapitaLand, translating to $1,179 psf ppr. This offer narrowly edged out the second highest bid by just 2.1 percent, highlighting strong conviction and disciplined pricing among the top contenders. The close spread between bids indicates that developers share a broadly aligned view on the underlying value of this site, particularly given its scale, commercial component, and transport integration.

The relatively limited number of bidders should be viewed in the context of the project’s size and complexity. Large integrated developments require strong balance sheets, operational expertise, and long term capital commitment. As such, participation tends to be concentrated among developers with proven mixed use experience. The high absolute bid values suggest that participating developers are taking a long term view of Hougang Central’s role as a town centre anchor that can support both residential demand and sustained retail activity over time.

From a locational perspective, the site benefits from immediate adjacency to Hougang MRT station, which supports strong and consistent footfall throughout the day. This advantage is expected to strengthen further when Hougang becomes an interchange with the completion of the new line around 2030. The surrounding mature HDB catchment provides a ready residential base that enhances the commercial viability of the development, while the integrated nature of the project appeals to both homeowners and investors seeking convenience and accessibility.

Looking ahead, broader infrastructure and planning initiatives under the Master Plan 2025 further reinforce the site’s appeal. Improved connectivity from the Cross Island Line, planned upgrades to Hougang Sport Centre, proximity to schools and healthcare facilities, and access to recreational spaces collectively enhance liveability and long term value. 

Click

here

for the full report 

Prepared By:

Mohan Sandrasegeran

Head of Research & Data Analytics

Email: mohan@sri.com.sg

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15 Dec 2025
Private New Home Sales in November 2025 Anchored by The Sen

Private new home sales in November 2025 moderated from the exceptionally strong performance seen in October, largely due to the absence of major new launches rather than a deterioration in underlying demand. Developer sales excluding executive condominiums reached 325 units, easing from 2,424 units in October. This moderation followed a sharp contrast in launch volumes, as October benefited from the release of 2,233 units, while November saw only 347 units launched, all of which came exclusively from a single project, The Sen.

Despite the quieter month, buyer activity remained well supported. The Rest of Central Region emerged as the dominant contributor, accounting for 66.2 percent of all private new home sales. This strong showing was directly linked to the launch of The Sen, which anchored market activity and became the focal point for buyers seeking well located city fringe homes. The Outside Central Region contributed 24.6 percent of sales, reflecting continued interest from buyers prioritising affordability and family sized layouts in suburban locations. 

At the project level, The Sen was the clear standout, achieving 77 units sold and leading the sales chart by a wide margin. As the final non landed private residential launch of 2025, it attracted sustained interest from both owner occupiers and investors, especially in a month with no competing new projects. Other RCR developments also recorded steady transactions. The Continuum and Bloomsbury Residences each sold 22 units, supported by their city fringe positioning. Overall, November’s sales distribution highlighted how buyers gravitated toward projects that offered either fresh market visibility or compelling value propositions when supply was limited 

On a year-to-date basis, new home sales excluding executive condominiums have shown a strong and sustained rebound in 2025. With November figures included, total developer sales reached 10,624 units in the first 11 months of the year. 

Click

here

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Prepared By:

Mohan Sandrasegeran

Head of Research & Data Analytics

Email: mohan@sri.com.sg

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12 Dec 2025
Key Trends Shaping the HDB Resale Market in 2026

The 2026 HDB resale market is poised for a more balanced and sustainable year, shaped primarily by a strong uplift in resale supply and steady underlying demand. As 2025 draws to a close, resale activity has moderated, influenced by expanded new flat launches and a much smaller cohort of flats reaching Minimum Occupation Period in 2025. Based on data from HDB and data.gov.sg, the first 11 months of 2025 recorded about 23,924 resale transactions, reflecting a 10.2 percent moderation compared to the same period in 2024.

The new flat supply landscape in 2025 played a significant role in shaping buyer behaviour. BTO launches rose slightly year on year, while Sale of Balance Flats supply expanded sharply to 10,252 units due to two SBF exercises conducted within the year. Standard flats made up the bulk of the BTO supply at 50.6 percent, underscoring HDB’s continued focus on broad accessibility. Prime and Plus flats, which accounted for 36.5 percent and 12.9 percent respectively, continued to attract households drawn to central locations and long term value potential, even as clawback rates were progressively refined. 

Demand fundamentals remain resilient as household formation stays steady and policy enhancements support right sizing among seniors. Findings from HDB’s latest Sample Household Survey also show more young families living near parents, boosting demand in established towns. Taken together, 2026 is expected to be a year of healthier balance, steady performance, and moderated price growth anchored by a significantly larger supply pipeline and stable demographic needs.

Click

here

for the full report 

Prepared By:

Mohan Sandrasegeran

Head of Research & Data Analytics

Email: mohan@sri.com.sg

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