Residual momentum from November's robust developer sales activity carried into December 2024, a typically quieter month for real estate transactions. Developers sold 203 new residential units (excluding Executive Condominiums or ECs), a significant 92.1% month-on-month moderation from November's revised figure of 2,560 units. The moderation can be attributed to seasonal factors, such as the festive period and year-end school holidays, which usually see reduced market activity. 

Despite the lower monthly figures, December 2024 reflected a marked improvement year-on-year, with a 50.4% increase in units sold compared to December 2023. This represents the strongest December sales since 2021, underlining recovering buyer confidence amid stabilizing market conditions. A key contributor to this outcome was the carry-over effect from November's strong sales momentum, sustaining interest even during the traditionally subdued holiday season.

Novo Place, an EC project, led December’s sales with 158 units sold at a median price of $1,647 per square foot (psf), highlighting the sustained appeal of ECs, particularly among first-time buyers and upgraders. Hillock Green and The Myst followed with 19 and 17 units sold, respectively, demonstrating strong demand for projects in the Outside Central Region (OCR). The Myst developers strategically released units in December, capturing buyer interest during a quieter period and maintaining market focus on their project.

Developers are optimistic about early 2025, with anticipated launches like The Orie, Bagnall Haus, and The Collective at One Sophia expected to drive increased activity. These projects are strategically positioned ahead of Chinese New Year to capture market momentum, offering diverse options for first-time buyers, upgraders, and investors. As the market transitions into the new year, the alignment of supply and demand is expected to support continued recovery and buyer interest.

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Prepared By:

Mohan Sandrasegeran

Head of Research & Data Analytics

Email: mohan@sri.com.sg