20 Dec 2024
2025 Market Outlook: Why Is CCR a Magnet for Investors & Buyers?
Property Insight

The Core Central Region (CCR) demonstrated robust activity in 2024 across new sales, resale, and sub-sale segments, reflecting a diverse range of buyer preferences and market trends. New sales were led by The Collective at One Sophia, which recorded 62 units sold at a median price of $2,732 psf. Its competitive pricing and strategic location made it particularly appealing to buyers. Other notable projects included 19 Nassim, with 52 units sold at a median price of $3,386 psf, offering a premium location and exclusivity, and Klimt Cairnhill, achieving a similar median price of $3,378 psf. Despite limited launches in 2024, demand for prime projects showcasing strong location, branding, and quality amenities remained evident.

The resale market emerged as the most resilient segment, registering significant transaction volumes. Cuscaden Reserve led with 147 units sold at a median price of $3,014 psf, benefiting from its prime location in District 10 and competitive pricing. Other strong performers included The Residences at W Singapore Sentosa Cove, with 81 units sold at $1,802 psf, appealing to buyers seeking waterfront living, and D’Leedon, which achieved 65 units sold at $1,982 psf. Resale transactions grew by 14.4% year-on-year, highlighting sustained demand for completed homes with strong locational attributes amidst limited new launches.

The sub-sale market saw a significant resurgence, with a 59.4% year-on-year increase in transactions. Leedon Green led the segment with 12 units sold at a median price of $2,863 psf, driven by its prime District 10 location, modern design, and proximity to prestigious schools. Kopar at Newton followed closely with 10 units sold at $2,555 psf, leveraging its location near Newton MRT and reputable schools. Sub-sales reflected increased investor activity and buyer interest in projects nearing completion, as they offered attractive pricing and shorter waiting times.

The luxury property segment in the CCR saw several notable transactions in 2024. The highest new sale was at Skywaters Residences, where a unit spanning 7,761 sqft sold for $47.3 million at $6,100 psf. In the resale market, two adjacent units at The Ritz-Carlton Residences Singapore, Cairnhill, were each sold for $16.5 million at $5,397 psf, demonstrating continued interest in branded luxury residences. Sub-sale highlights included a transaction at The Avenir, where a unit sold for $8.9 million at $3,686 psf.

Foreign and PR buyers continued to play a significant role in the CCR market. U.S. buyers led the foreign segment with 70 units sold, supported by ABSD exemptions under the Singapore-USA Free Trade Agreement. Chinese PRs dominated the PR segment, accounting for 138 units sold, reflecting sustained interest despite higher ABSD rates for foreign buyers.

Looking ahead to 2025, the CCR is poised for further growth, with anticipated new launches such as Marina View Residences and Aurea expected to rekindle buyer interest. Marina View Residences, offering 683 units in District 1, is set to attract professionals and investors with its strategic location and exceptional accessibility. Aurea, with its heritage-inspired design and prime District 7 location, is positioned to appeal to buyers seeking contemporary urban living. The CCR remains Singapore’s premier residential region, characterized by its luxury offerings, strategic locations, and strong capital appreciation potential.

Click here for the full report 

 Prepared By: 

Mohan Sandrasegeran 

Head of Research & Data Analytics 

 

 

Email: mohan@sri.com.sg
 

 

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Property Insight
16 Dec 2025
Hougang Central GLS Attracts Top Bid of $1,179 psf ppr

The tender for the Hougang Avenue 10 / Hougang Central GLS site attracted sustained developer interest despite a more measured bidding environment. The mixed use site, which allows for a residential and commercial development integrated with a bus interchange, drew 3 bidders, reflecting selective yet committed participation for large scale integrated developments. This level of interest mirrors the earlier Chencharu Close tender, suggesting that developers remain focused on quality and strategic positioning rather than volume driven bidding 

The top bid of $1.50 billion was submitted by Horizon Residential Pte. Ltd. under UOL together with Horizon Commercial Trustee Pte. Ltd. under CapitaLand, translating to $1,179 psf ppr. This offer narrowly edged out the second highest bid by just 2.1 percent, highlighting strong conviction and disciplined pricing among the top contenders. The close spread between bids indicates that developers share a broadly aligned view on the underlying value of this site, particularly given its scale, commercial component, and transport integration.

The relatively limited number of bidders should be viewed in the context of the project’s size and complexity. Large integrated developments require strong balance sheets, operational expertise, and long term capital commitment. As such, participation tends to be concentrated among developers with proven mixed use experience. The high absolute bid values suggest that participating developers are taking a long term view of Hougang Central’s role as a town centre anchor that can support both residential demand and sustained retail activity over time.

From a locational perspective, the site benefits from immediate adjacency to Hougang MRT station, which supports strong and consistent footfall throughout the day. This advantage is expected to strengthen further when Hougang becomes an interchange with the completion of the new line around 2030. The surrounding mature HDB catchment provides a ready residential base that enhances the commercial viability of the development, while the integrated nature of the project appeals to both homeowners and investors seeking convenience and accessibility.

Looking ahead, broader infrastructure and planning initiatives under the Master Plan 2025 further reinforce the site’s appeal. Improved connectivity from the Cross Island Line, planned upgrades to Hougang Sport Centre, proximity to schools and healthcare facilities, and access to recreational spaces collectively enhance liveability and long term value. 

Click

here

for the full report 

Prepared By:

Mohan Sandrasegeran

Head of Research & Data Analytics

Email: mohan@sri.com.sg

Property Insight
15 Dec 2025
Private New Home Sales in November 2025 Anchored by The Sen

Private new home sales in November 2025 moderated from the exceptionally strong performance seen in October, largely due to the absence of major new launches rather than a deterioration in underlying demand. Developer sales excluding executive condominiums reached 325 units, easing from 2,424 units in October. This moderation followed a sharp contrast in launch volumes, as October benefited from the release of 2,233 units, while November saw only 347 units launched, all of which came exclusively from a single project, The Sen.

Despite the quieter month, buyer activity remained well supported. The Rest of Central Region emerged as the dominant contributor, accounting for 66.2 percent of all private new home sales. This strong showing was directly linked to the launch of The Sen, which anchored market activity and became the focal point for buyers seeking well located city fringe homes. The Outside Central Region contributed 24.6 percent of sales, reflecting continued interest from buyers prioritising affordability and family sized layouts in suburban locations. 

At the project level, The Sen was the clear standout, achieving 77 units sold and leading the sales chart by a wide margin. As the final non landed private residential launch of 2025, it attracted sustained interest from both owner occupiers and investors, especially in a month with no competing new projects. Other RCR developments also recorded steady transactions. The Continuum and Bloomsbury Residences each sold 22 units, supported by their city fringe positioning. Overall, November’s sales distribution highlighted how buyers gravitated toward projects that offered either fresh market visibility or compelling value propositions when supply was limited 

On a year-to-date basis, new home sales excluding executive condominiums have shown a strong and sustained rebound in 2025. With November figures included, total developer sales reached 10,624 units in the first 11 months of the year. 

Click

here

for the full report 

Prepared By:

Mohan Sandrasegeran

Head of Research & Data Analytics

Email: mohan@sri.com.sg

Property Insight
12 Dec 2025
Key Trends Shaping the HDB Resale Market in 2026

The 2026 HDB resale market is poised for a more balanced and sustainable year, shaped primarily by a strong uplift in resale supply and steady underlying demand. As 2025 draws to a close, resale activity has moderated, influenced by expanded new flat launches and a much smaller cohort of flats reaching Minimum Occupation Period in 2025. Based on data from HDB and data.gov.sg, the first 11 months of 2025 recorded about 23,924 resale transactions, reflecting a 10.2 percent moderation compared to the same period in 2024.

The new flat supply landscape in 2025 played a significant role in shaping buyer behaviour. BTO launches rose slightly year on year, while Sale of Balance Flats supply expanded sharply to 10,252 units due to two SBF exercises conducted within the year. Standard flats made up the bulk of the BTO supply at 50.6 percent, underscoring HDB’s continued focus on broad accessibility. Prime and Plus flats, which accounted for 36.5 percent and 12.9 percent respectively, continued to attract households drawn to central locations and long term value potential, even as clawback rates were progressively refined. 

Demand fundamentals remain resilient as household formation stays steady and policy enhancements support right sizing among seniors. Findings from HDB’s latest Sample Household Survey also show more young families living near parents, boosting demand in established towns. Taken together, 2026 is expected to be a year of healthier balance, steady performance, and moderated price growth anchored by a significantly larger supply pipeline and stable demographic needs.

Click

here

for the full report 

Prepared By:

Mohan Sandrasegeran

Head of Research & Data Analytics

Email: mohan@sri.com.sg

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