16 Dec 2024
Emerald of Katong Leads Historic November 2024 Property Sales
Property Insight

In November 2024, Singapore's developer sales surged to a historic high, achieving 2,557 new home transactions (excluding Executive Condominiums, or ECs) and totaling 2,891 units with ECs included. This represented a significant 246.5% increase compared to October's 738 units. Notably, November marked the first time in over a decade that new home sales exceeded 2,000 units in a single month, a record last seen in March 2013. This exceptional performance was fueled by strategic launches and improved market sentiment driven by easing interest rates.

Six newly launched projects dominated the market, contributing 82.8% (2,395 units) of total sales. Emerald of Katong led with 840 units sold at a median price of $2,627 psf, showcasing its appeal through its location and facilities in the Rest of Central Region (RCR). Chuan Park followed closely with 721 units sold at $2,586 psf, attracting buyers with its family-friendly environment in the Outside Central Region (OCR). Other key launches included Nava Grove, Novo Place, Union Square Residences, and The Collective at One Sophia, reflecting diverse buyer preferences for strategic locations and competitive pricing.

The stellar results demonstrated the enduring demand for large-scale, well-positioned projects offering comprehensive amenities. Developers successfully capitalized on a favorable environment, including strong buyer interest ahead of the school holidays and improved borrowing conditions.

Looking ahead, December is expected to experience a seasonal dip due to year-end festivities. However, momentum is projected to rebound in early 2025, driven by key launches such as The Orie in Lorong 1 Toa Payoh. Anticipation for developments like Marina View Residences and Parktown Residence further underscores confidence in Singapore’s property market, which remains resilient amid evolving conditions.

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Prepared By:

Mohan Sandrasegeran

Head of Research & Data Analytics

Email: mohan@sri.com.sg  

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The housing measures announced at National Day Rally 2026 represent a timely recalibration of Singapore’s housing framework, with higher income ceilings expanding access to subsidised housing and mortgage support across different stages of the housing journey. The monthly household income ceiling for eligible families will increase from S$14,000 to S$16,000, while the corresponding ceiling for singles will rise from S$7,000 to S$8,000. For applicable future Executive Condominium (EC) projects, the household income ceiling will increase from S$16,000 to S$18,000. 

For ECs, the increase to S$18,000 broadens the potential buyer pool, particularly among dual-income households that have moved beyond the revised HDB ceiling but remain within EC eligibility. However, the market impact will be gradual because the new ceiling applies only to new EC units where the land sale tender closes on or after 24 August 2026.

Overall, the measures represent a wider housing life-cycle recalibration rather than a change focused solely on BTO eligibility. By updating income thresholds across multiple housing programmes, expanding EC accessibility and providing additional ballot chances for first-time families with children from the February 2027 sales exercise, the framework broadens housing options while allowing eligibility parameters to evolve alongside household incomes and circumstances.

Click

here

for the full report:

Prepared By:

Mohan Sandrasegeran

Head of Research & Data Analytics

Email: mohan@sri.com.sg

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July 2026 New Home Sales Surge as Major Project Launches Return

Singapore’s primary residential market rebounded strongly in July 2026, with developers selling 731 new private homes excluding Executive Condominiums (ECs), up sharply from 156 units in June. The recovery was driven by the return of fresh residential supply after June recorded no new private residential launches, highlighting the close relationship between launch activity and monthly developer sales. 

A total of 889 units were launched across six projects during July. Lentor Gardens Residences and Dunearn House accounted for the bulk of new supply, launching 499 and 250 units respectively. Together, the two projects contributed 749 units, or approximately 83.3% of all units launched during the month. Their strong performance also accounted for 65.9% of all new private homes sold excluding ECs, demonstrating the significant role that major new launches continue to play in shaping monthly sales volumes.

Lentor Gardens Residences was July’s best-selling project, recording 270 transactions at a median price of $2,357 psf. The development’s performance suggests that buyer confidence in the Lentor precinct remains resilient despite it being the seventh private residential project introduced within the estate. As the neighbourhood matures, buyers are increasingly able to assess completed developments, operational amenities and the precinct’s overall liveability, providing greater certainty over its longer-term appeal. External market reporting also recorded 270 sales at Lentor Gardens Residences during its launch period.

Click

here

for the full report:

Prepared By:

Mohan Sandrasegeran

Head of Research & Data Analytics

Email: mohan@sri.com.sg